Place Brand Diagnostic

Commitment is the bedrock upon which a place brand is built

This foundational step unites teams and stakeholders, ensuring that everyone involved is not just contributing but is also deeply invested in the place’s future.

By fostering collaboration, embracing diverse perspectives, and dedicating the necessary resources and expertise from the outset, we lay the groundwork for a brand that is resilient, dynamic, and reflective of collective values and aspirations in the long term.

Select all statements that apply to you

Have you designated one person to be ultimately accountable for the place brand?Have you set clear objectives with KPIs allocated to team members?Are key internal stakeholders in support of the objectives?Are your key stakeholders invested in a clear timeframe for the objectives?Have you established a governance framework for agreeing, creating and managing the brand with stakeholders, including making course corrections over time?Have you adequately allocated the resources and funding to meet the objectives?Do you have the right skills in the team as well as a long-term plan for up-skilling?Do you have place brand risk assessment and crisis management protocols that the team is trained in using?